Scala Super Cinema, December 31, 1917
Telephone Number: Royal 1084
Next Week's Feature
Vol. 2 No. 17 December 31st, 1917
Monday, Jan. 7th, 1918, and throughout the Week,
In a wonderful Picturisation of Daudet's world-famous Novel,
Proprietors - - SCALA (LIVERPOOL) LTD.
PRICES OF ADMISSION - 1/3, 1/10, AND 2/4 (inclidung Tax.)
Seats may be Booked. Box Office Telephone: Royal 1084.
MY DEAR PATRONS,
SIR AUGUSTUS HARRIS, one of the greatest theatrical experts of his time, and in many ways to be described as the father of modern theatrical methods, said on one memorable occasion: "It is all very well to have your attractions, but the real business is to reach your public regarding those attractions." To some of you this phrase of Harris' may be cryptic: some of you, however, will realise what the famous manager meant. For the benefit of everybody, however, I will explain. He meant to say that whilst many managers are able to get excellent attractions, a large percentage of them are not successful in interesting the public in such acquisitions. Harris himself was an expert, both before and behind the curtain of the national Theatre, Drury Lane -- in other words, if he had a big thing to offer on his stage he was at every possible pains to let the great public of London -- and indeed of the surrounding counties and often enough of the Provinces -- know what he was showing. He had his own methods, and whilst they were often enough ahead of their time and therefore in conflict with even up-to-date notions proper to the day in which he lived, he succeeded in his object, and that object was, as the Americans would say, "to get there".
Now, my dear patrons, you may be wondering of what all this apropos. You will not have to wonder long, because I am going to let you into the not very obscure secret that I am leading up to my publicity scheme in Liverpool and district regarding "INTOLERANCE". My Directors and I, many months ago, devised a scheme, regarding the spreading abroad of the news that we had secured "INTOLERANCE" for this house, of a kind and on a scale never before seen in Liverpool, but, let me put this in brackets (often doubtless to be emulated in the future).
The first fruits of this scheme you are all able to see at the present time on the boardings. We have a huge nuber of "stations" from which, in gorgeous letters, the word "INTOLERANCE" stabs you as you pass by. Every one must see it; no one can miss it. That is the first kind of way we have of informing you that we have a great, indeed a unique, attraction booked for this house and commencing on Monday, January 14th, for a special limited season.
Sir Augustus Harris, when he had a great attraction -- and often enough, between ourselves, when he hadn't -- "got there" with it. Our wonderful display on the hoardings all over the Merseyside district is our way of "getting there" with "INTOLERANCE," our way of interesting you in this absolutely unique film and our way of telling you that we want you to come and see it. We do want you to do so because we shall show you then the majestic possibilities of the Screen when its offering is the product of a master mind applied to a master energy and backed by unlimited financial resources.
PAULINE FREDERICK IN "SAPHO."
although my space has nearly gone, i must remind you of the fact that on Monday next we are to submit to you the Famous Players super-production of Alphonse Daudet's "SAPHO," and ask you to take special note of the fact that the "star" in this entrancing feature play is your old and yet ever young favourite, PAULINE FREDERICK, than whom in my opinion the screen has no more attractive personality. In "SAPHO" her work approaches the tour-de-force. You will all want to see it. My advice is to you to come, and in plenty of time.
Yours to command,
"The Queen of the Screen."
Miss PAULINE FREDERICK,
In sweet music is such art: killing care and grief of heart. -- Henry VIII.
Selections of Music
MONDAY - TUESDAY - WEDNESDAY
March ... UNDER THE BANNER OF VICTORY ... Blone
This Programme is subject to Alteration.
SCALA SYMPHONY ORCHESTRA.
MONDAY - TUESDAY - WEDNESDAY
supported by the complete Famous Players Co., in
3 -- THE LONG TRAIL
A strongly-devised story of life and love, hope and fear, pathos and humour, amid the eternal snows of Canada. In this play, LEU TELLEGEN (Lou Tellegen), the handsome young actor, who for so many seasons supported Madame Sarah Bernhardt, has a rôle of a kind that makes an infinite appeal to everybody, and the action of the story takes place amid scenes which are a delight to the eye and amid conditions of life which are novel and refreshing.
Leu Tellegen plays more strongly than ever in this piece, and the
screen-play from beginning to end bears the hall-mark of the Famous
2 -- COMEDY.
1 -- SCALA GAZETTE.
IMPORTANT NOTICE TO THE PUBLIC
THE Management beg to intimate that their bookings for the ensuing Winter and for the Spring of 1918, constitute a record in achievement in screen-play selection.
It is now well known that D. W. Griffith's stupendous creation, Intolerance (Love's struggle throughout the ages) is to be screened in this House for three weeks, commencing January 14th. It is also known that that spectacle, only less magnificent, The Birth of a Nation, is also due here before very long. This opportunity may be taken for recalling to the mind of the public that the Scala Super-Cinema management has also booked the magnificent Fox production, The Daughter of the Gods, the superb setting of My Lady's Dress, the fine picturisation of Pinero's play, The Gay Lord Quex, Miss Pauline Frederick in Sapho, Miss Marguerite Clark in Pinero's The Amazons, Mr. Norman McKinnell in Dombey and Son, Miss Billie Burke in The Mysterious Miss Terry, Madame Olga petrova in The Undying Flame, Miss Mary Pickford in The Little American, and a host of other great productions and fine films.
Indeed, everything that is worth seeing in the screen-play super-production way will be seen on the screen of the Scala Super-Cinema.
When circumstances necessitate, the Management reserve to themselves the right to cut out either of the above pictures and replace with a smaller picture, especially on a Wednesday or Saturday.
I am advised to giver her music o' mornings; they say it will penetrate. -- Cymbeline.
THURSDAY - FRIDAY - SATURDAY
... THE MOUNTAIN GIANTS ... FINCK
This Programme is subject to Alteration.
"WEBER" CONCERT GRND PIANOFORTE (Manufactured by THE ORCHESTRELLE CO. at Hayes, Middlesex, England). Supplied by the Sole Agents, JAMES SMITH & SON. LTD., 72-76, Lord St., Liverpool.
THURSDAY - FRIDAY - SATURDAY
4 - TREASON
THE FLAWLESS PHOTO-PLAY
Featuring Allen Holubar.
This is no story of a perfect hero, but rather that of a man weighed down by injustice, who, having done heroic deed for his country, is driven to a treasonable action by the indignities inflicted upon him by a superior official mad with jealousy. How he makes amends and is finally awarded by the hand of the girl he loves, makes a thrilling finish to an exciting, fascinating, and powerfully dramatic story. Called universally "the flawless photo-play," you will find that title absolutely justified.
3 - THE EMPRESS
A powerful "Gold Rooster" drama, featuring Doris Kenyon and Holbrook Blinn. Both Doris Kenyon and Holbrook Blinn are popular people of the screen.
Regarding Mr. Blinn, it is interesting to recall that he was the original Defarge in Martin harvey's production of "THE ONLY WAY" at the Lyceum Theatre, London. Mr. Blinn is one of the most powerful actors that the screen knows. Miss Kenyon has a charm all her own, and these two artistes are the actuating forces in this ccapital Pathé piece. The story is largely one of life in artistic circles, and deals particularly with a picture entitled "THE EMPRESS." There are many interesting and some absorbing scenes, while the production is on a scale of magnitude.
2 - Motoy Comedy.
The second of these instantaneously popular live doll screen plays.
1 - SCALA GAZETEE.
Latest War and other Pictures.
MONDAY, JANUARY 14th, for a limited special season,
Balcony Seats bookable in advance. Box Office now open, 10 to 6.
When circumstances necessitate, the Management reserve to themselves the right to cut out either of the above pictures and replace with a smaller picture, especially on a Wednesday and Saturday.
THE HOUSE for FAMOUS PLAYS and FAMOUS PLAYERS
MONDAY, January 7th, 1918, and throughout the Week
In a wonderful Picturisation of Daudet's world-famout Novel,
The public may leave at the end of theExhibition by all Exits, and all Exit doors must at that time be open.
NOTE -- All Liverpool Cinematograph Halls can be emptied in 3 minutes, or less, if the public leave in an orderly manner.
All gangways, passages, staircases, and exits must be kept entirely free from any obstructions.
Persons shall not be permitted to stand or sit in any of the intersecting gangways, or stand in any unseated space in the auditorium, unless standing in such space has been specially allowed by the Justices. A notice is exhibited in that part of the auditorium in which standing has been sanctioned.
In the interest of public health, this Theatre is disinfected throughout by JEYES' FLUID.
SUCCESS TO THE ALLIES!
D. W. Griffith's Mighty Production
direct from Drury lane and as seen by their Majesties the
King and Queen
For a short season of three weeks
Monday, Jan. 14th, 1918
Scala Super Cinema
PRICES OF ADMISSION: 1s., 2s., & 3s. (plus Tax).
The Box Office will open at 10 a.m. on Thursday, Dec. 27th. The 1s. Seats will be unreserved; the large proportion of the 2s. Seast will also be unreserved; a limited number of the 2s. Seats will be bookable in advance; the 3s. Seats (Grand Circle) will be numbered and reserved, and may be booked in advance on personal application only.
Augmented Scala Symhony Orchestra of 20 Performers
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Last Modified April 1, 2016