The Sex Lure [The Girl Who Did Not Care] (1916) UNITY PHOTOPLAYS COMPANY Zambreno & Dunn Take Pleasure In Presenting THE MOST SENSATIONAL PHOTO-DRAMA Now Before the Public The Lure of a Kiss          Thrill After Thrill THE GIRL WHO DID NOT CARE An Ivan Production It is Home Stuff, True Stuff, Nothing Exaggerated WIVES -- Do Not Stand Idly by and See Your Home Broken Up by THE GIRL WHO DID NOT CARE Many a Happy Home Has Been Broken up by the Lure of a Kiss from THE GIRL WHO DID NOT CARE Help Protect Your Home and Happiness From THE GIRL WHO DID NOT CARE BEWARE of the GIRL that has HER BACK turned on all THAT IS GOOD PRINCESS THEATRE Two Days Only Thursday and Friday, June 21-22 (1917) Coming --- BEATRIZ MICHELENA --- in "The Unwritten Law" ADULTS 20c          CHILDREN 10c Howard Printing Co. 224-226 North Sixth St. This Is Not Only a Sensational Photo-Drama, But a Beautiful Story Marvelously Acted By a Company of Picked Stars, The Best the Film World Can Produce JAMES MORRISON          LOUISE VALE FRANKIE MANN          DONALD HALL JAMES B. CARNAHAN Jr.          The Boy The Girl The Mother The Father IT MAY SHOW WHAT MIGHT HAPPEN TO YOU AND YOURS ANY DAY Heart Wounds You Cannot Mend ARE CAUSED BY THE GIRL WHO DID NOT CARE What the Critics Say About "The Girl Who Did Not Care" (The original title of this picture "The Sex Lure" re-christened by License Commissioner of New York, Himself Chicago Evening American: "Every mother's son and daughter should see "The Girl Who Did Not Care", and in the seeing you will enjoy an excellently staged and directed story." New York Journal: "Staging of "Sex Lure', work of genius. A most beautifully told story, and the ost interesting one I have witnessed in many moons." Chicago Examiner: "Zambreno & Dunn have made good bets on features before, but this is their best to date." Chicago Evening Post: "Direction carefully managed. Splendid opportunities for emotional acting aptly seized by Louise Vale and Frankie Mann. Chicago Daily News: Truly, an excellent Box Office name and undoubtedly will serve it makes profitably." Chicago Tribune: "Melodrama simple if not entirely pure. The picture points a moral: 'Beware whom, in a moment of kindliness, you receive into your home". Acting on the whole pretty good. Donald Hall is attractive, Louise Vale has a pleasing personality and James Morrison is always nice. As to Frankie Mann -- she should worry. Chicago Daily Herald: "James Morrison gives the most convincing performance of any of the players. The picture offers its suggestive element in small doses." THE GIRL A SOUL STIRRING STORY OF A WAYWARD GIRL WHO DID SHE WILL BEAR WATCHING -- SO BEWARE! NOT CARE THIS VAMPIRE CREATURE HAS VILLANY in her HEART The Sex Lure ran into trouble with the censors with that title, so it was retitled The Girl Who Did Not Care. -- Bruce "The Sex Lure" A Six-Reel Ivan Society Drama Released in November. Reviewed by George W. Graves IT seems rather unwise on the part of the producer to call this picture "The Sex Lure," for the name suggests an offensiveness that is not to be found in the film, and we know of many people who would be prejudiced at the outset by this title. The story has much good material init, in fact, quite enough to make six entertaining reels, and its dvelopments are tinged with originality, if the main theme is not. Mr. Abramson's direction generally is effective, though in some minor cases it does not convince. He made his scenario from a story by Don Dundas. In dramatic, entertaining, and artistic value this is the best picture Mr. Abramson has yet produced. Very beautiful backgrounds were used in the picture's making, as well as good interiors, and all of this quite transcends Ivan's previous artistic showings. The story depicts the manner in which a husband and wife drift apart, the wife's unreasoning, prolonged melancholy at the supposed death of her son, and the advances of a young girl who thinks she has a reason for stealing away the husband's love and wrecking his home, being at the bottom of the esrangement. Finally the son, who has been reported dead, but who in reality has been alive, minus his memory, is restored to his mother and his memory returns at the sight of her. The son then goes to his father and manages to break the spell between him and the designing girl by feigning a love scene, which the father witnesses. The girl's denunciation of the old man, revealing her true motive, completes the father's cure. Then the young man repudiates the girl, brings his father to his mother, and there is a happy reconciliation. Donald Hall is to be lauded for his good acting as the husband and Frankie Mann shares equal honors with him as the husband's enticer. In our mind this is Miss Mann's best screen portrayal. Of Louise Vale is required no little amount of emotional acting. Other in the picture are James Morrison, Marie Reichardt, W. W. Black, and George Henry. -- Motography, November 11, 1916, pp 1093-1094 with James Morrison and Louise Vale. Directed by Ivan Abramson. Ivan Film Productions. More Information on this film...                                      This work (The Sex Lure/The Girl Who Did Not Care (1916), by Ivan Productions), identified by Bruce Calvert, is free of known copyright restrictions. Books (none) Last Modified January 25, 2025