Strictly Confidential (1919) PRESS and SERVICE Book for MADGE KENNEDY in Strictly Confidential It's a Goldwyn Picture Page 2                    Press and Service Book Samuel Goldwyn Presents MADGE KENNEDY in Strictly Confidential by Jerome K. Jerome Directed by Clarence G. Badger  Was your father related to your washerwoman? Was your mother a laundress or a kitchen helper? You say "No," but so did Fannie O'Gorman in "Strictly Confidential." This advertisement is suitable for reproduction. However, we will furnish an electro at moderate cost. This is a Goldwyn Year PRESS and SERVICE BOOK "Strictly Confidential" Madge Kennedy's Best Production Has Tremendous Advertising Possibilities MADGE KENNEDY'S latest Goldwyn picture is "Strictly Confidential." And while in the course of the story, Miss Kennedy keeps many important facts strictly confidential, we are obliged to take an opposite course. For in the interests of big business and bigger profits for you, we must tell you that -- "Strictly Confidential" is Madge Kennedy's BEST picture! Considering the phenomenal success scored by Miss Kennedy's previous Goldwyn pictures, such as "Through the Wrong Door," "Leave it to Susan" and "A Perfeact Lady" this may seem a broad statement. But considered from every angle of box-office appeal, "Strictly Confidential" is the most brilliant picture of Miss Kennedy's career. And when you see the picture before you book it, we are absolutely certain that you will agree with us. "Strictly Confidential" is a picture with a sure-fire appeal. It brims over with spontaneous comedy. Its interest is sustained from the first flash to the final fadeout. It is surcharged with heart appeal -- the kind that finds a responsive echo in people of all ages and fancies. "Strictly Confidential" is one of the snappiest, liveliest comedies that has ever been flashed on the screen. Can you imagine the laugh-provoking possibilities of a story wherein a musical-comedy favorite marries a young nobleman and after representing her forebears to be great and honored aristocrats, comes to her husband's home only to find that every one of the twenty-three servants employed there are blood relatives? This is the original and highly interesting idea around which "Strictly Confidential" has been built and its wonderful possibilities have been realized to the fullest limitations by Miss Kennedy and her associated in the making of the picture. Never before has Madge Kennedy's comedy genius and ineffable charm been displayed to better advantage than in the role of the musical comedy queen. In "Strictly Confidential," she draws a character sketch that eclipses her greatest performance on the spoken stage and one that will live long in the memories of those who see it. The picture was produced under the direction of Clarence Badger, whose skillful craftsmanship contributed in a large egree toward the sweeping success of "Upstairs" and other Mabel Normand productions. In presenting and exploiting Madge Kennedy in "Strictly Confidential," you have the advantage of the finest business-getting title of the year. The alert exhibitor cannot help cleaning-up on this title. The mere mention of it is sufficient to bring an onrush of bang-up exploitation ideas that will bring the crowds in droves. At least two weeks before your engagement, start your "Strictly Confidential" "teaser" campaign. Swamp your community with "teaser" ads playing up the "Strictly Confidential" idea. Start 'em talking and thinking in terms of strictly confidential; keep hammering home the strictly confidential phrase; make 'em stop, look and wonder what it's all about. Here's a title and a picture that gives you an opportunity to put over the most smashing exploitation campaign you've ever conducted; to literally set your town in a tremor of excitement. It's up to you to take advantage of the opportunity. In exploiting "Strictly Confidential" you can safely bill it as Madge Kennedy's BEST picture. The legion of Madge Kennedy admirers will turn out en masse to see their favorite in the best production of her career. Your copy appeal should be formulated to drive home the "twenty-three servants in her home and everyone a relative" idea. This is a novel and effective angle and will do much toward crowding your theatre during the engagement of "Strictly Confidential." In formulating your broadside for "Strictly Confidential" remember this: It is a picture with a three-ply advertising punch. First, the band-up title and the "teaser" possibilities it holds. Second, the fact that it is Madge Kennedy's BEST picture and one of the most entertaing comedies ever screened. Third the novelty of the story which should form the basis of all your official announcements. Madge Kennedy Mat Free Electro at small cost MATS OF THESE SKETCHES FREE -- ASK YOUR LOCAL BRANCH MADGE KENEDY AT HER BEST IN SERIO-COMIC ROLE IN LATEST GOLDWYN PICTURE Dainty Star Portrays Life of Chorus Girl Bride Hedged About with Aristocratic Customs, in "Strictly Confidential." Coming to ________ Theatre. MADGE KENNEDY finds a role dear to her heart in her latest Goldwyn release. The central situation finds her the fun-loving wife of a titled Englishman surrounded on one hand by her former associates of the music halls, and on the other by her husband's friends, and herself restrained by the masterly hand of one of her uncles, the head butler of Bantock Hall. "Strictly Confidential" will be shown at the . . . . Theatre, Beginning . . . . In the story, which was originally written by the English humorist, Jerome K. Jerome, Fanny O'Gorman, a member of a band of strolling English players, is the descendant of a long line of servants of the Bantocks. She is finally won by the head of the household, but not before her own family make things so unpleasant for her that she confesses she has "too much wonderful family." Miss Kennedy's spontaneous humor has never been seen to better advantage. In the scene where Bantock makes love to her in a simple little arbor, he tries to fumble for her hand; but she divines his purpose and naively hands him a twig. Again, in his love-making, Bantock (John Bowers), who is an artist, sits down at his drawing board to sketch the object of his devotion, who retaliates by adding a figure to that which he has drawn. When she at length tells her husband of her lineage, expecting him to exile her, he is silent, but takes her to the portrait of the first Lady Bantock, with the announcement that her ladyship was a butcher's daughter. Madge Kennedy in "Strictly Confidential" The Cast Fanny O'Gorman Madge Kennedy Vernon (Lord Bantock) John Bowers Newte Robert Bolder Bennett, the butler Herbert Standing Ernest Roger McKinnon Jane Eugenie Forde Elder Aunt Gertrude Norman Younger Aunt Helen Muir Mrs. Bennett Lydia Yeamans Titus Staff of servants.   By Jerome K. Jerome Scenario by Rex Taylor Directed by Clarence G. Badger Photographed by Marcel Le Picard THE STORY FANNIE O'GORMAN, a member of a band of strolling English players, is the descendant of a long line of servants at the castle of Lord Bantock. Her father at his death leaves her in charge of a manager of a theatrical troupe named Bumps. The latter thinks it best for Fannie to return to her relations and leave the stage. Whe whe comes to the Bantock castle, she is greeted cordially in the servant's hall and put to work as a servant. Her gay nature, however, is repressed in every possible way by the rigid rules which her Uncle Bennett,who is the butler on the estate, enforces. At length, being unable to stand the discipline and the life of an English servant, she runs away and goes to London where she soon makes a hit in the music halls. Shortly after her success, she meets a young artist who invites her to his studio together with a number of other music hall artists and friends of his. The young artist and Fannie fall in love with each other and Bumps, who has watched over Fannie's development, encourages their marriage. The artist takes Fannie to his home in the country and the girl discovers that she is being led back to Bantock castle; but this time as the new Lady Bantock. The servants refuse to recognize her as a relation and begin to train her for her new position. Her Uncle Bennett instructs her in the proper decorum of the Bantocks; and she is thoroughly cowed by the restrictiosn with which they hedge their lady. Husband and wife discuss the situation and come to the conclusion that Lady Bantock will hereafter run the servants and not be ruled by them. Even Bennett, the old butler, becomes humand and admits that the first Lady Bantock was a former butcher's daughter. The publicy stories contained in this Press and service Book are written from the newspaper angle. Snappy, up-to-the-minute material that will get into print through sheer force of reader value -- and will SELL the picture. Clip the advance and current stories and bring them to the editor YOURSELF. Don't forget the star portraits and scenes stills. Newspaper will welcome the attractive, "newsy" photographs available on "Strictly Confidential."  Madge Kennedy -- Her Biography MADGE KENNEDY'S sunny disposition is the product of -- you said it -- the clear skies of California. After a through academic training, she came to New York and matriculated as a student at the Art Studen's League. But when she was enjoying her first vacation in the East on a camping trip with some fellow-student in Maine, a group of actors who were camping nearby joined them to give an amateur performance. Amond these was Henry Woodruff; and he applauded Miss Kennedy's work so enthusiastically that she asked him for an engagement on the spur of the moment. The resut of her rashness was her splendid performance in "Overnight," which was followed by the overwhelming success of her next ventures, "Twin Beds," "Fair and Warmer," and "Baby Mine." After he stage successes, Miss Kennedy joined the Goldwyn forces, and her triumphant march to fame continued. Among her most recent pictures are "Leave It to Susan, "Through the Wrong Door," and "Strictly Confidential." In her private life Miss Kennedy is Mrs. Harold Bolster. MADGE KENNEDY Goldwyn Picture Star Thumb cut of Madge Kennedy available at your local exchange. The AUTHOR JEROME K. JEROME, the author of "Fanny and the Servant Problem," which was presented to the American public first as a story, then as a play under the title of "The New Lady Bantock," and now as a photoplay for Madge Kennedy with it title changed to "Strictly Confidential," is one of the world's greatest living humorists. Although English by birth, his sense fo hmor is universal in its appeal. In this Mr. Jerome proves his superiority over many other purely English humorists whose comic works deal with the sort of humor that only an Englishman appreciates. Mr. Jerome's career has been long and successful. One of his finest plays, "The Passing of the Third Floor Back," was presented in America by Forbes Robertson. It has been played in almost every stock company theatre in America. The DIRECTOR CLARENCE G. BADGER, who directed Madge Kennedy's Goldwyn picture, "Strictly Confidential," has directed nearly all Madge Kennedy's productions. His appreciate of the dainty star's delicate sense of humor and his ability to make use of her talent for spontaneous comedy of the finest types has won him recognition among the best directors now before the public. Mr. Badger's fine understand has a literary background. After graduating from college, he engaged in editorial work on "Youth's Companion." Later he was associated with several Pacific Coast papers. Finally he became a free lance writer, ultimately turning his attention to the screen. From scenario editor he became director for Keystone, Sennet (sic) - Paramount, and finally for Goldwyn. His last affiliation has given him the best picture material and actors to work with he has ever had. MADGE KENNEDY in "Strictly Confidential" Goldwyn Pictures HOW TO ORDER CUTS and MATS This production cuts of mats are keyed by the letter "P" which indicates "production" followed by the numeras as recorded on our order files. The "advertising" cuts or mats are keyed by the letter "A", followed by their numbers. When ordering cuts, simply state P-1, P-2, P-3, P-4, and so on, specifying the titles of the picture and whether you want electrotypes or mats -- or BOTH! The production cuts shown herewith are REDUCED REPRODUCTIONS of the originals FEWER TITLES, MORE ACTION IN GOLDWYN PHOTO PLAY Madge Kennedy's "Spoken" Lines Aid in Reducing Number of Titles In Madge Kennedy's new Goldwyn picture, "Strictly Confidential," which comes to the _____ Theatre, beginning _____ only fifty-three titles are used to tell a five part story. This is a record for brevity, as the ordinary picture contains about seventy captions. The action of the story is unusually quick and spontaneous. Scene follows scene in rapid succession; and the star's clear screen articulation brings out the dialogue better than titles can. Apropos of Miss Kennedy's "lines" being read by her audiences, the star recently received a letter which she considers her prize compliment. "My dear Miss Kennedy," the letter began, "Will you please send me your photograph. I am a deaf mute, but enjoy your Goldwyn pictures very much because I can always read your lips. Not once have I ever seen you use words which I could not read." In her newest play, taken from a story by Jerome K. Jerome, Miss Kennedy is introduced as a member of a troupe of one-night players, touring the rural districts. Later, after a success in the London Music Halls, she becomes the wife of Lord Bantock. Her husband is jealous of her, but tries to overcome his suspicions of his beautiful actress wife. She has been cruelly harrassed by her twenty-three servants, each one being a relation with a personal opinion as to how she should conduct herself. However, an entente cordiale is eventually arrived at, and enduring happiness comes to bless both the servants hall and the Bantock castle. INDIVIDUAL SERVICE EXPLOITATION experts are now in your local Goldwyn exchange ready and eager to render personal assistance in helping you exploit "Strictly Confidential." We will send a publiciy man direct to your theatre or prepare the material in New York, according to your wishes. LIVE NEWS! THE best news in the world is news of local interst. Here's a chance to give your newspaper editors some live news and get fine publicty for the picture. Look over the players listed in the "Strictly Confidential" case below and if there are any born, educated or otherwise personally connected with your city, don't fail to tell the editors of the fact. ABOUT THE PLAYERS MADGE KENNEDY is a native of California. In her teens she came to New York to study art at the Art Students' League. During these years she engaged in amateur theatricals, and later played for two years in the Columbia Stock Company in Cleveland. Her first Broadway venture was as the leading comedienne in "Overnight." Later sh was featured in "Little Miss Brown," "Twin Beds," "Fair and Warmer." Her screen successes include "Baby Mine," "Nearly Married," and "Through the Wrong Door." During the war, she painted one of the famous war poster which was exhibited about the country. LYDIA YEAMANS TITUS was born in Australia, and spent her early life in the shadow of the stage door. She toured the world with her husand inher own entertainment, and has played with some of the world's best known stars. JOHN BOWERS hails from Indiana. His stage career includes leads in "The Family Cupboard," and "Thaigs That Count." For the last year he has played leading male roles for Goldwyn. His hobbies run to athletics, as he likes swimming, riding, and fencing. HERBERT STANDING absorbed his vast knowledge of his profession during a stage career in the support of Sir Henry Irving and later of Sir George Wyndham. Although he is an Englishman, his screen career began in America with the Pallas Company. He is one of Goldwyn's best stock company actors. EUGENIE FORDE is a new York girl who has played with Chauncey Olcott, George Munroe, William Faversham and Blanche Walsh. She has supported Mabel Normand in several pictures and now appear for the first time with Madge Kennedy. CRITICAL REVIEWS MADGE KENNEDY again proves herself one of the finest exponents of high comedy which America has produced by her performance in the new Goldwyn picture, "Strictly Confidential," which is now being shown at the _____ Theatre. The story, which is the film translation of Jerome K. Jerome's perennialy delightful "Fanny and the Servant Problem" affords the star every opportunity to reveal her subtle sense of comedy, the charm of her dainty personality and the winsome mannerisms that have endeared her to the American theatre and motion picture public. She is at her best in stories with real plot value, in which the comic interest results from the tragic position in which the heroineis placed. This is real comedy, and Miss Kennedy meets a genuinely humorous situation when she becomes the mistress of a large estate on which every one of the twenty three servants is a relative of hers. Madge Kennedy and "Strictly Confidential" is a rare combination that is certain to add to the reputation of the star and of Goldwyn. An excellent cast has been secured for all the supporting roles. John Bowers plays the leading male role, while Herbert Standing, Robert Bolder, and Lydia Yeamans Titus handle their respective parts with all the finish and certainty that photoplay enthusiasts have been accustomed to expect from these players.   IF you had just made a success on the musical comedy stage, and had fallen in love with an artist and married him. If, furthermore, the man you had married, proved to be a lord of high degree; and if, finally all his servants -- twenty-three of them -- turned out to be close relations, who insisted on training you for the part of the new Lady and who fefused to permit you to reveal your identity to your husband, you would find yourself in the position that Fanny O'Gorman found herself in the new Goldwyn picture, "Strictly Confidential," now being shown at the _____ Theatre. The role of the girl who is involved in this ludicrous situation is none other than our old friend, Madge Kennedy. Perhaps no other actreaa now appearing on the screen could play the part with such delightful frankness and insouciance  as Miss Kennedy imparts to the role. The picture first appeared as a story, then was produced as a play under the title of "The New Lady Bantock," in which form it ran for several seasons in America and in England; and now, under the new title of "Strictly Confidential," the charm and comic worth of the story has been place within reach of thousands who have not yet enjoyed the delicious humor of Mr. Jerome's story. It is splendidly directed and photographed. SUBTLE EFFECTS IN GOLDWYN'S "STRICTLY CONFIDENTIAL" Realization of Plans for Stronger and Finer Pictures THE subtlety of the screen has been demostrated in Madge Kennedy's newest Goldwyn Picture, "Strictly Confidential," which is to be shown commencing _____ at Theater. In bringing forth the love motive a new suggestion has been employed. Lord Bantock (John Bowers), and artist, has his sketching board in the wood. Fanny O'Gorman (Madge Kennedy), a petite music-hall actress with whom he is in love, is his model. Bantock, commences to sketch a figure, -- that of a girl, while Fanny watches him intently. Having finished the outline, he pauses. Fanny takes the crayon and sketches a similar outline. As the drawings progress Bantock at length sketches a hand and an arm, which Fanny promptly joins with the one she has sketched in her figure. "Srictly Confidential," in addition, brings forth the new studio craft in the showing of the scenes in the theater. The chorus, led by Fanny, is seen on the stage through the wings, and its effect on the audience is achieved by a series of shadow flashed onto the back drop of the stage, with no scene of the applauding audience shown. Again, while Bantock is sketching his model. one does not see the girl's figure, -- merely the finished drawing. MADGE KENNEDY DANCES ON LAWN ONE of the most beautiful customs of the ould country has been revived in Madge Kennedy's recent Goldwyn picture, "Strictly Confidential," now playing at the _____ Theatre. In the old days, before dance halls and ball rooms were plentiful, the people of the villages enjoyed their dances in the open. A few fiddlers were hired and the dancers ranged themselves about in circles or in rows and performed old an beautiful dance steps. This custom of dancing on the green has been beautifully photographed in one of the scenes of "Strictly Confidential." Miss Kennedy, as is well known, is a splendid fancy dancer. And here she was given an opportunity to disclose her lightness and agility in a scene which was all fun in the making. MADGE KENNEDY SURPRISED BY HER NEW PLAY Goldwyn Star Tells of Experiences Which Create Humorous Situations. "SURPRISED come with marriage," sagely remarked Madge Kennedy at the Goldwyn Studios, during a lull in the filming of "Strictly Confidential," her new play which comes to the _____ Theatre, beginning _____. The Goldwyn star was speaking from screen experience, for she had just finished one of the most amusing scenes in the Jerome K. Jerome comedy. "Really," she laughed, "one would think me qualified to enlarge upon the subject of marriage. As a matter of fact, my knowlege comes from observation rather than direct experience; but one cam apply one's discoveries in mimic life to actuality and approximate the truth." All of which proves that beneath Madge Kennedy's smooth coils of bronze hair lies the most level of heads. "Some of my married friends tell me they have found their mother-in-law human," Miss Kennedy laughed. "But, seriously, doesn't it stand to reason that with the readjustment which necessarily comes with marriage, surprises must also come? Naturally I have in mind the case of Fannie O'Gorman, the amusing heroine of "Strictly Confidential" because, as I said before, one's cinematic life becomes curiously real when it is carried on day after day, week after week. "Fannie blossomed from a member of a provincial concert company to the prominence of a London music-hall favorite, and married a lord as well. That in itself was a surprise, but in the case of Mr. Jerome's Fannie, it was a double one. After she learned that he artist-husband was on fht Brisish nobility, she discovered that every one of the twenty-three servants was a relativ of hers! The amusing phase of the situation was not that Fannie feared her relations would disclose her origin to her husband, but that she would be forced to conform to their conservative, moss-grown ideas of what a "lady" should be. I don't think that loving one's mother-in-law would be nearly so exasperating nor so difficult." COMPENSATION IN PHOTOPLAY ACTING By Madge Kennedy WHENEVER actors or actresses who have played both on the speaking stage and before the camera meet to compare experiences, their reasons for prefering one form to the other is sometimes amusing. While the speaking stage offers the soothing delight of applause, the rough motion picture set furnishes the actor or actress with an entirely professional audience in the director, cameraman and others -- whose approval is doubly welcome. Moreover, the photoplay actor, if he is a true artist, has the opportunity to play innumerable roles in the course of a season; he never grows stale in his part; he is always creating new characters. On the other hand, if he were in a regular Broadway success, he would b eacting the same part night after night, improving his part up to a certain point, and then imitating himself. All this is obviated in playing for the screen. Of course, the work is so very much harder than to a person who loves ease more than work, the compensations are not so worth while as thy are to me. I love to re-read Emerson's essay on "Compensation" and fancy all the good things that have come my way since my first motion picture experience. I hope that my interpretations have improved since then, as the daily experience in doing new and untried things is a constant stimulus to better work. I know that my work is earnest and sincere -- and that my correspondence with friends made through the medium of the screen has increased tremendously. Last year I mailed fifteen hundred photographs in answer to  as many requests. But to return to the discusion (sic) of compensation in the photoplay. To a woman, there is one which almost, if not quite, overshadows all the others. Did you guess it? -- Clothes! Imagine, a new outfit for every picture! And all the joy of selecting materials, designing, fussing through fittings, and finally of wearing the dainty creations that took so much time and labor to plan and to execute. On the legitimate stage, I should have to wear the same costume until I became tired of looking at them. Now I have to discard them just as soon as I begin to love them. But then, the gowns that serve me before the camera have their uses at home before the fireplace. BRIEF ADVANCE NOTICES MADGE KENNEDY'S newest Goldwyn picture, "Strictly Confidential" which comes to the _____ Theatre, beginning _____, tells the story of a provincial English actress who marries a Lord, whose servants are all relatives of hers. Early in the story, she comes to the lord's castle, an orphan; but the rigid decorum of the servants make life impossible for her. She runs away, goes back to the stage and makes an instantaneous hit. during this phase of her career, she meets an artist and falls in love with him. She does not know that he is the Lord Bantock from whose castle she escaped not very long since. However, they are married and return to his ancestral home to live. Here the new Lady Bantock finds herself hedged about by her relatives, who are now her servants. Innumerable humorous complications result fro the old butler's attempts to curb the happy spirit of his neice, now his mistress. The old fellow believes firmly in certain family traditions, which his neice cannot conform to. MOreover, her position is made more difficult by her decision not do disclose her family relations to her husband. However, when she can no longer bear the burden of silence and constant discipling from her uncle, the butler, she confesses to her husband, and discovers that life at the castle is henceforth to be all joy and sunshine. The picture was directed by Clarence G. Badger and photographed by Marcel Le Picard. An excellent cast, including John Bowers, Robert Bolder, Herbert Standing, Roger McKinnon and Lydia Yeamans Titus insures splendid handling of all the roles. TRUE comedy at its best is revealed in Madge Kennedy's new and delightful Goldwyn picture, "Strictly Confidential," which will be seen at the _____ Theatre, beginning _____. The story is the film version of Jerome K. Jerome's internationally famous story, "Fanny and the Servant Problem," and relates the adventures of a dainty English actress who becomes a lady only to find that her twenty-three servants are all relations of hers. The plot trips along with the airy personality of Miss Kennedy. The dramatic climax in thelife of the new lady, and her overwhelming depression over the fact that her relative' insistance on observing the conventions of a bygone generation, create some of the funniest comedy moments ever filmed. In the picture, Miss Kennedy is supported by an excellent cast, her leading man being John Bowers who played opposite her in "Through the Wrong Door." Robert Bolder gives a splendid performance of a kindly, old theatrical manager; and Herbert Standing's sense of humor is disclosed to good effect as the dry-as-dust butler who is the uncle of the new Lady Bantock. Lydia Yeamans Titus, as the butler's wife, as usual makes her part stand out as an individual interpretation which forces itself upon one's attention. The picture has many fine photographic effects, which Marcel Le Picard contrived to achieve. Hugo Ballin's artistic settings once more prove the value of the work he has done in raising backgrounds to the realm of art. Clarence G. Badger directed. The is enough to ensure a fine result. MADGE KENNEDY IS VERSATILE IN NEW PICTURE Portrays Heroine in Career from Chorus Girl to Society Lady. MADGE KENNEDY, the piquant Goldwyn star, strikingly demonstrates her ability to portray a variety of characters in her latest Goldwyn picture, "Strictly Confidential," which is to be shown at the _____ beginning _____ in which she plays several roles. In fact, her Fanny O'Gorman is metamorphosed into a number of heroines. One phase of her development shows her as an Oriental dancer, something decidely new for Madge Kennedy. Heretofore her heroines have usually been society girls; but in "Strictly Confidential," by Jerome K. Jerome, the rather sedate little comedienne brings forth a vivid danseuese, a creature of beauty, blood and fire, who electrifies her audience, yet remains at the same time a girl of child-like simplicity. In creating the rols Madge Kennedy costumes her character in an original manner. Rather than wear the ordinary banal combination of beads and satin, Miss Kennedy is shown on the screen in a gorgeous conception of the Turkish mode. The trousers reach her ankles and are sufficiently ample to suggest a skirt. They are made of vari-colored folds of chiffon in a bewildering combination of exquisite shades. Her bodice and headdress are of pearls. Besides her other characterizations in "Strictly Confidential," Madge Kennedy is seen as an English gentlewoman, her costume suggesting the early 70s. It is of black satin with a tight "basque" and a generous train. Her hair is amusingly "frizzed" and the effect is delighfully comic. Although the Jerome K. Jerome comedy allows her extreme latitude in costumeing, it is distincly a play of modern life, as the wide diversity of evening gowns, traveling costumes, sport suits and negligees plainly show. They were all chosen from the veritable garden of gown included in her investment of $3,000 on the Goldwyn star's recent expedition to New York. "Teaser" Advertisements That will Cause Curiosity and Crowds REPRODUCED on this page are a number of advance "Teaser" ads which if used in your local newspapers can be relied upon to arouse the interest and curiosity of every man and woman in your community and bring them to you boxoffice in record numbers. A close analysis of the ads and their effects will convice you that they are well worth using. THESE novel "teaser" ads can either be used to follow each other on alternating days or each individual ad can be used as the "lead-off" of a series along the same idea, the remaining ads of the series to be prepared by the exhibitor. This latter plan will undoubtedly prove the most effective. The final ad of the series should contain announcement of the picture's showing at your theatre. Shhh Girls! Keep it Strictly Confidential! -- If Your Uncle Married a Janitress -- If your Cousin's a peddler -- If your Aunt's a Hash-slinger DON'T TELL YOUR SWEETHEART! It may spoil your chance of getting married. Remember keep it Strictly Confidential! The Greatest Secret! in the world is being kept Strictly Confidential By 2,355 Husbands in this town. But the Secret is Coming Out Next Week at the Blank Theatre and will cause many a matrimonial nightmare. Remember It's Strictly Confidential Now But Just Wait! 3,300 Wives In this Town are keeping some important facts Strictly Confidential Husbands don't know that they married into families containing Jail-Birds Peddler Washwomen Street-Cleaners Hash-Slingers Servants WHY? Because wives are keeping it Strictly Confidential Don't Marry Boys! Until you investigate your Girl's Pedigree! -- Maybe Her Aunt Married a Stable-boy -- Maybe Her cousin's a Gunman - Maybe Her Grandmother was a Washerwoman Of Course She Wouldn't Tell You -- She'd Keep it Strictly Confidential!   THE above "Teaser" advertisements, can be tied-up in some manner with the engagement of "Strictly Confidential" if so desired but it would be decidedly more effective to omit any reference to the picture and your theatre in the first two or three ads thereby keeping 'em wondering what it's all about. Use these ads for results! THE type ads shown above can also be used in your program; as advance advertising slides; window cards etc. When you place the ads with your local newspapers, make every effort to get the editors to give you "teaser" readers along the same lines and to be run in conjunction with the ads. This will be an economy and darned good exploitation value. How to exploit "Strictly Confidential" A Campaign That Will Pack Your Theatre ALL set, Mr. Exhibitor, for the snappiest, livliest exploitation campaign you've ever conducted and one of the most successful engagements that you've ever had. Start your drive about three weeks prior to the opening of the picture with a salvo of teaser stunts and ands built around the Strictly Confidential theme. Your newspaper ads, programs, circulars, mailing pieces and special stunts should all unite in arousing the curiosity of every man, woman and child in your community in the significance of "Strictly Confidential." It is suggested that you withold all advertising linking up directly with the picture and keep hammering home the strictly confidential phrase until a week before the showing. "TEASER" DRIVE Topping the list of stunts, is an advance teaser drive in your local newspapers. The lines along which this campaign should be conducted are set forth in the type ads on page 8. The ads suggested therein may be used in a series or may be used for "lead-off" ads to be followed by inserts designed by you, all carrying out the same idea. The value of these ads in incalculable. While constantly impressing the reader with the phrase "strictly confidential," they indirectly give a hint of the plot of the picture and arouse the curiosity as to the meaning of the strange and amusing messages and warnings to "keep it strictly confidential." The ads may also be used for mailing pieces, dodgers, window cards, etc. If you have unlimited telephone service, the title, "Strictly Confidential," presents another effective means of publicizing the picture. Select about fifty or seventy-five of the mose desirable people in your neighborhood and have a house attache call them on the phone with the following greeting, "Sh! It's Strictly Confidential." The inevitable answer to this will be "What's Strictly Confidential?" To which the employee should answer: "Ask Madge Kennedy, she knows." The recipients of this message will be both amused and perplexed and the stunt will serve to keep the title of the picture and Madge Kennedy firmly fixed in their minds and upon seeing your official announcements will immediately connect the two. Further, they will tell their friends about the strange experience and thus the picture will receive considerable word of mouth advertising. We suggest that about one day before making your regular announcements, you run an ad in your local newspaper, program, etc., reading as follows: "Are you a good sleuth? Find out what Madge Kennedy is keeping 'Strictly Confidential' in her latest picture. Two passes will be given to every person submitting the best clue." In line with your "teaser" drive, you could further arouse curiosity by printing a card about 12x10 reading as follows: Shh! ITS STRICTLY CONFIDENTIAL! WHAT'S STRICTLY CONFIDENTIAL? SEE MADGE KENNEDY AT THE BLANK This card should be tacked on every object available and should be placed in the windows of shops and meeting places where large numbers of people congregate. If you are in favor of "freak" stunts, you will score heavily by engaging a few girls, attire them as maids and have them promenade the main thoroughfares, stopping people and whispering to them the following message: "Madge Kennedy would like to see you at the Blank next week. Shh! Keep it strictly confidential." This is certai to arouse the interest and curiosity of the people stopped and to put them in mind of your engagement. ATTRACTING THE MEN You might further carry out this idea by selecting a list of all the young men in town and sending them a postal card printed with the same wording. It would certainly get their interest, would'nt (sic) it? The list could be obtained from your local Y. M. C. A. or any young men's social club. AN EFFECTIVE STAGE SETTING The larger exhibitors could take advantage of the fact that "Strictly Confidential" incorporates a number of scenes showing a stage with chorus cavorting about by engaging a full chorus of girls to "break in" on the part of the picture which shows the chorus in action. At this point, the screen should be raised, the lights flashed and the chorus should appear on the stage singing an appropriate ragtime selection. This will greatly enhance the appeal of the presentation and the word of mouth advertising that it will evoke will justify the cost of putting the stunt over. MERCHANT COOPERATION The title of the picture affords an excellent opportunity for cooperative advertising with your local merchants. It would be best to outline the plan to the advertising manager of your local newspapers. Tell him to get up a dummy of a double truck advertising smash with a streamer head reading as follows: "SHH! KEEP IT STRICTLY CONFIDENTIAL. GET IN ON THESE BIG BARGAIN SALES." The ads of the various merchants participating in this display should be headed in the following manner: "Shhhh! Keep it 'Strictly Confidential.' We're offering Hats, etc." Your ad should appear in the center of the display and should read in the following manner: "Shhh! Not a word. Getin on these big bargains and keep it strictly confidential. Then go to the Blank and see what happend to Madge Kennedy in 'Strictly Confidential.'" In exploiting "Strictly Confidential, " remember this: the possibilities for crowding your theatre to the doors is limited only by our ingenuity and yours in devising "stunts" and your facilities for executing them. Study the words on this exploitation page thoroughly, and carryout the ideas that the words express. If you need any special assistance in carrying out the exploitation on "Strictly Confidential" get in touch with the nearest Goldwyn Exchange where a Press and Service man is at your service. THREE LINE ADVERTISEMENTS That Will Sell Your Seats For You USE these distinctive line ads liberally in your local newspapers. Combining beauty of layout with force and appeal of copy, they will prove sure-fire business getters. These ads are also ideally adapted for reproduction in your house organ, special circulars, window cards ets. Use them for results! SH! It's Strictly Confidential. You don't want to tell a soul about what you're reading here or you'll be late getting to the show. And if you're late, you'll miss one of the happiest, snappiest photoplays in a decade. Samuel Goldwyn presents MADGE KENNEDY in Strictly Confidential By Jerome K. Jerome Directed by Clarence G. Badger SH! IT'S STRICTLY CONFIDENTIAL and that means that it's just between you and us. It's a secret that you'll want to be in on. We won't tell you what it is now, but we will to-night. Samuel Goldwyn presents MADGE KENNEDY in Strictly Confidential By Jerome K. Jerome Directed by Clarence G. Badger THREE HALF_TONE ADVERTISEMENTS That Will Arouse Interest In Your Show The half-tone advertisements reproduced on this page are available in cut and mat form. Through sheer force and beauty of display they will dominate the page on which they appear. Use the copy suggested in these ads; it carries a real "punch" and drives home the theme of the picture. It's a Goldwyn Picture "Listen Girls!" "I'm going to tell you something about my relations, but I don't want you to tell the man I'm in love with, because it's strictly confidential.'" Samuel Goldwyn presents MADGE KENNEDY in Strictly Confidential By Jerome K. Jerome Directed by Clarence G. Badger Twenty-three servants in the house and every one a relative of her's! (sic) And to make matters worse, she had told Hubby that her uncle was the Duke of Tumbuctoo, when unk in reality, was butler in her own home. Did she keep it strictly  confidential? She tried to but -- Samuel Goldwyn presents MADGE KENNEDY in Strictly Confidential By Jerome K. Jerome Directed by Clarence G. Badger Lobby Exhibit that will Make 'Em Stop, Look and Wonder; Can Be Easily Executed In "Strictly Confidential" the action of the plot revolves around a situation wherein Madge Kennedy finds that upon arriving at the home of her newly acquired husband, Lord Bantock, everyong of the twenty-three servants are relative of hers. This, combined with the business-getting title, "Strictly Condential" (sic) affords opportunity to create something novel and attention-compelling in the way of lobby exhibits. Illustration No. 1 shows a streamer that cannot fail to attract attention because of its originality and the amusing an interst-arousing message it conveys. The streamer illustrated can be easily executed by a competent artist and at a cost insignificant in proportion to the result it is certain to bring. This display should be painted on heavy canvass and strung across the top of your theatre's entrance and over the entrance of your main auditorium about a week before the opening of the picture's run. For lobby exhibit No. 2, have your artist design a number of sketches identical with those shown on the illustration and have them mounted on heavy compo board and displayed in your lobby about one week prior to your engagement. Can you picture the amusement and comment that these novel cutouts are certain to evoke? Anything it may cose you to put this stunt across can be counted as an investment that will bring health dividends. Another characteristic touch for you lobby would be to arrange a "family tree" as shown in illustration No. 2. The tree can be borrowed from your local florist in return for passes to your theatre or a line of credit in the display. The heads representing the fruit of the "family tree," can be made from the lithograph sheets of enlarge from the scne stills. "The Family Tree" stunt is both novel and inexpensive and is certain to attract attention. The larger exhibitors can further "cash in" on the title by having their artist sketch a number of "heads" of Madge Kennedy with her finger to her lips on a "Strictly Confidential" attitude. These heads, mounted on cardboard should be conspicuously displayed in the lobby. The cutouts should also contian the workds "Shhh! It's Strictly Confidential" and might also be suspended from your ceiling by invisible cords. ARE YOU RELATED TO A PORTER - A SHOP LIFTER - A PEDDLER - A KITCHEN MAID - A GUNMAN? MADGE KENNEDY TELLS YOU WHY TO KEEP IT STRICTLY CONFIDENTIAL Next Week The "Strictly Confidential" streamer. Novel and striking and a sure-fire magnet for the crowds. See explanation embodied on this page. The "family tree" stunt conveying a hint of the nature of the picture. Paper mache tree easily erected. For the cutout heads, enlarg similar figures shown in scene stills and mount on cardboard or have artists sketch them on compo board. Cutouts to be painted by a competent local artist and mounted on heavy compo board and displayed in the lobby one week before opening of teh picture. A "teaser" stunt that will make 'em stop, look and wonder. See explanation on this page. A Business-Getting Mail Campaign: "Confidential" Letters that will Bring 'em in Record Numbers THE title of the picture and the original idea around which it is built presents the aggressive showman an opportunity to "clean up" with a direct -mail campaign that is both novel and interest-arousing. Letter No. 1, reproduced on this page, shows you how to word a "teaser" letter to be directed toward every man in your town. Make a particular effort to reach every young man, for the letter will hold an irresistable appeal for them and sharpen their interest and curiosity to a keen edge. A list is easily obtainable from your local young men's social clubs and college or high school rolls. Letter No. 2 puts the recipient in a receptive frame of mind by offering to divulge some choice scandal. It follows this up with an indirect hint of the picture's plot, exposing just enough of the story to arouse the interest and then directs attention to the showing of the picture. The third illustration is couched along humorous lines, in keeping with the picture, and can be relied upon to excite the interest. The suggestions for post cards or program inserts, carry out the humorous vein and are straight forwardly appealing, each containing interesting "teaser" copy. An excellent direct-mail stunt would be to use the "teaser" ads on page 8 as copy for a special letter. The ad, adressed to women and telling about the "Great Secret" being kept strictly confidential by their husbands should be mailed to every woman in town while the ad addressed to the men should form the basis of a special letter to all the men. These "teaser"letters should be printed on plain stationery and signed anonymous. Try this stunt; it's sure-fire in its reaction upon your box-office Dear Mr. Jones Sh! It's Strictly Confidential Madge Kennedy, famous screen star wants to see you at the Blank next week. Don't fail to come and remember, Keep it Strictly Confidential Anonymous Letter No. 1 - Post card to be mailed to every young man in your town.   Goldwyn Theatre The Screen Art Supreme Dear (Sir or Madam):- Do you want to hear some scandal? All right. But keep it "Strictly Confidential." There's a certain musical-comedy favorite who bested toher prospective husband, a handsome young aristocrat, about her great, about her great and noble family tree. Her grandfather, she proudly told himwas the noble Lord Timbuctoo and her uncle was America's most distinguished musician." She married his Lordship and upon coming to his home found that everyone of the twenty-three servants employed there was a relative of her's (sic). Did she keep it strictly confidential? She tried to but -- SEE Madge Kennedy in her latest and most delightful Goldwyn picture, "Strictly Confidential." Coming to the Blank next week. Yours strictly confidential, Letter No. 2 - To be mailed to general list about one week before opening of picture.   Goldwyn Theatre The Screen Art Supreme Dear (sir or Madam):- HOW'S YOUR PEDIGREE? Is your grandother related to a street-cleaner; is your uncle a janitor; did your cousin marry wash woman? It's nothing to be ashamed of but you'd better keep it "Strictly Confidential." It may get you into trouble just as it did Madge Kennedy in her latest and most delightful comedy, "Strictly Confidential," She told prospective husband, Lord Bantock that her relatives are all blue-blooded aristocrats and then came to his home to find that -- Everyone of the twenty-three servants employed there ar relative of her's (sic). SOME predicament. You bet she tried to keep it "Strictly Confidential" but -- See "Strictly Confidential", it's one of the brightest most delightful comedies of the year. Letter No. 3 -- To be mailed to general list about three days before opening date.   Dear (Sir or Madam):- Shhh! Delightful Madge Kennedy warns us to keep everything "Strictly Confidential". But we can't! We must tell you that Miss Kennedy's latest Goldwyn picture, "Strictly Confidential" is the sunniest, funniest comedy of the year. It's the story of a saucy soubrette and seventeen saucy servants. Coming to the Blank for one week beginning tomorrow. Don't miss it! Cordially yours, Postcard or program insert for general circularization   Dear (Sir or Madam):- "Oh what a tangled we we weave When first we practice to deceive". Ask Fanny she knows. She told Lord Bantock that her relative were all noble aristocrats. Then she married him, came to his home and found that everyone of the servants employed there were HER relative. SOME web. Dit she get out of it? SEE! Madge Kennedy in her latest and best Goldwyn comedy, "Strictly Confidential" coming to the Blank. Cordially yours, Post card or program insert for general circularization PROGRAM POINTERS Teaser Phrases, Plot Synopses, Advertising Copy and Catchlines for Newspaper Ads, House Organs, Programs, Circulars, Slides and General exploitation. Breezy Shorts that arouse interest and direct attention to Your Theatre -- Clip this material and USE it for Results! "STRICTLY CONFIDENTIAL" by Jerome K. Jerome, the noted English Novelist, presents delightful Madge Kennedy in the best and most amusing role of her screen career. As the popular musical comedy soubrette, the charming little star is more delightful and irrestible than ever. See "Strictly Confidential" at the Blank this week. It's a bright rollicking comedy of a saucy soubrette and seventeen saucy servants. It's a Goldwyn Picture. If you married a noble young aristocrat and came to his home only to find that everyone of the twenty-three servants employed there were relative of yours, what would you do? Would you resolutely stand forth and proclaim to your husband and his aristocratic family your relationship with the servants? Or would you keep it strictly confidential? You bet you would. This is the situation that confronts Madge Kannedy in her latest and best Goldwyn Picture, "Strictly Confidential." She tried awfully hard to keep it strictly confidential but something happened. See this delightful comedy. What was it that Madge Kennedy tries so awfully hard to keep Strictly Confidential in her latest and most amusing Goldwyn comedy. You will never know until you see "Strictly Confidential" and then you'll be glad you came to find out, for the new Madge Kennedy picture is one of the brightest, snappiest comedies of the year -- a sure cure for the blues. Hou's your pedigree? Is your mother-in-law a washerwoman? Is your uncle a peddler? Is your father a butcher. Shh! Keep it strictly confidential. Madge Kennedy tells you why in her latest and best Goldwyn picture, "Strictly Confidential." It's one of the brightest, snappiest comeds of the year. Worth walking miles to see! Jerome K. Jerome, author of "The Passing of the Third Floor Back," one of England's most eminent novelists, is the author of Madge Kennedy's newest and best Goldwyn picture "Strictly Confidential." Clarence G. Badger who directed Mabel Normand in "Upstairs" and other notable successes, staged "Strictly Confidential." See this picture at the Blank next week. It's the best and most delightful picture we've offered in months. Fanny O'Goirman, scintillating musical-comedy soubrette, was boastfully proud of her pedigree. And many was the time to related to Loar dBantock, her prospective hsband the triumps of her eminent uncle -- "America's most distinguished musician" -- and glowingly described the ancestral castles of her grandfather, "His Highness,the Duke of Timbuc." Then Fanny married his royal muchness and upon arriving at his home was officially presented to the servants of the house. And what do you think. Every one of the twenty-three menials were Fanny's relatives. Even "unk," "America's most distinguished musician" was there in all his glory and burdened under the title of head butler. Did Fanny keep her relationship with the servants strictly confidential. (sic) Well, she tried to but -- See Madge Kennedy as Fanny in her latest and best Goldwyn picture, "Strictly Confidential." The most amusing and delightful comedy you've seen in many months. THE BIG MOMENTS IN THE PICTURE ARE -- Fanny's midnight escape from a Baronial mansion where thwnty-three of her relatives employed there as servants attempt to force her into the kitchen as a scullery maid. -- Fanny's triumph as a musical-comedy star. -- Her return to the Baronial mansion as wife of the Master and her introduction to her servant-relatives. -- The turbulent conference of Fanny and the twenty-three servants in which she exhorts them to keep "Strictly Confidential" their relationship. -- The grand finale in which Fanny's relationship with her twenty-three servants is exposed. Say Boys! Thinking of getting married? Don't be rash. You'd better investigate her pedigree first. Maybe her grandfather is related to a washerwoman; maybe her uncle's a street-cleaner or a burglar; maybe her brother is a janitor. Who knows? If you want to see what happened to a chap -- a real aristocrat -- who married a girl and then found that every onne of the twenty-three servants in his house were relative of hers, see Madge Kennedy in her latest and best Goldwyn picture, "Strictly Confidential." Shhh! Keep it strictly confidential. Madge Kennedy, the famous screen star wants to see you at the Blank Theatre next week. She wants to know what you would do if you married a young blue-blood and upon coming to his home found that every one of the twenty-three servants employed there were relatives of yours. It's SOME predicament that she's in. There were twenty-three servants in the house where Fanny O'Gorman, erstwhile musical comedy favorite came to live as the wife of the young and handsome Lord Bantock. And every one of them were relatives of hers. And just think of it, Hubby was an honest-to-goodness Lord and all his aunts and uncles wore a coat of arms on their handkerchiefs. What did she do? See delightful Madge Kennedy in "Strictly Confidential," a festival of fun and romance. It's a Goldwyn Picture. The story of a saucy soubrette and seventeen saucy servants. That describes Madge Kennedy's latest and best Goldwyn picture, "Strictly Confidential." when Madge learns that the seventeen servants in the house are HER relative, she certainly does keep it "Strictly Confidential but eventually it came out and she stood before hubby, otherwise Lord Bantock to face the music. Madge Kennedy delighted and charmed you in "Through the Wrong Door," and "Leave it to Susan" but you will find her even more irrestible in her latest and best Goldwyn picture, "Strictly Confidential," by Jerome K. Jerome, directed by Clarence G. Badger. CATCHLINES THE STORY OF A SAUCY SOUBRETTE AND SEVENTEEN SAUCY SERVANTS. HER RELATIVES WERE SERVANTS IN HER OWN HOME. WHAT'S STRICTLY CONFIDENTIAL? -- ASK MADGE -- SHE KNOWS. SHE'S A LADY -- AND SERVANT IN HER OWN HOME. IN WHICH FANNY SOLVES THE SERVANT PROBLEM. A LITTLE FIB -- AND A HEAP OF TROUBLE! PROVING THAT A WOMAN CAN'T KEEP A SECRET. EXCEPTIONAL CAST IN NEWEST MADGE KENNEDY PICTURE Supporting Players Are Types of Characters They Portray THE cast of supporting players surrounding Madge Kennedy in her newest Goldwyn picture, "Strictly Confidential," were chosen for their temperamental affinity to the characters in Jerome K. Jerome's delightful story of the servant problem in England. Madge Kennedy is Fanny O'Gorman, the little favorite of a provincial concert company touring the British Isles, who later becomes a star of the London Music Halls, marries a lord and discovers that all her relatives are her servants. Her leading man is John Bowers, who, as Lord Bantock, pursuing art as an adventure, meets Fanny, woos her and marries her without telling her of his position in the world. Herbert Standing plays the significant role of Bennet, the butler, in "Strictly Confidential." Never has he had a better opportunity to display his unctiousness and his rare gifts as a comedian. Both Eugenie Forde and Robert Bolder, who distinguished themselves in Mabel Normand's production of "Sis Hopkins," play roles scarcely less amusing. Miss Forde, as Jane, a parlor maid, closely related to Lady Bantock, (Madge Kennedy) and Mr. Bolder, as George Newte, one of Fanny's professional friends, keep the fun bounding from situation to situation. MADGE KENNEDY MAKES DUST FLY IN her new Goldwyn picture, "Strictly Confidential," which will be seen at the _____ Theatre, beginning _____, Madge Kennedy's unrestrained youth brings down upon her the wrath of all her twenty-three servants, who are at the same time her relations. One of the scenes depicts the young wife of the English lord grown so tired of moping in the castle that she enters the ballroom, and does the unheard of thing of drawing up the blinds to let the sunlight in. With the flood of light, the new Lady Bantock see the old piano tightly closed and covered with sheeting. She rushes to the instrument, throws off the old coverings, opens the lid, and has a little revel all by herself. But her uncle, the butler, hears the music, and immediately rishes into the room to drive his niece and mistress away from such "Sport of the devil." In despair the mistress yeields, but her fighting blood has been aroused. Finally, shemanages to bring cheer into the hearts of all the crusted old servants of the castle -- which is another way of saying that she gets her own way in the end. FAMOUS HUMORIST'S STORY FILMED BY GOLDWYN FOR MADGE KENNEDY "Strictly Confidential" is Title of Picturized Version of Jerome K. Jerome's Well-known Story, "Fanny and the Servant Problem" MADGE KENNEDY'S latest Goldwyn picture, "Strictly Confidential," i the film version of Jerome K. Jerome's humorous story, "Fanny and the Servant Problem." The story was first made into a play under the title of "The New Lady Bantock" and in this form entertained thousands of playgoers in England and America. In its latest form, millions will have an opportunity to enjoy the many dilemmas of the young actress in a touring company, who marries an English lord only to find that all her servants are her relatives. The humor of the situation arises from the fact that each of the relations takes it upon himself or herself to groom the new "lady" in the details of her position. A special dignity seems to hedge about the personality of their lady, whoever she may happen to be. And when they discover her to be one of their own flesh and blood, they make her life miserable. So uch do they curtail her liberty, that life becomes unbearable; but, as events mount to a conclusion, the new "lady" finds that her "lord" is a regular fellow, and cares for her only because of herself. As played by Madge Kennedy and John Bowers, "Strictly Confidential" is a delightful example of fine comedy, so delicately played that every shade of humor in the original story is emphasized with charm and comic suspense. In support of Miss Kennedy, Robert Bolder gives a splendid interpretation of the manager of the traveling theatrical troupe, whose fatherly interest in the young actress leads to someof the inexplicable dilemmas of his ward when she has become a noblewoman. Again Lydia Yeamans Titus scores in a small part, that of the wife of the butler who terrorizes the household of the castle with his insistence upon the observing of traditional conventions. Herbert Standing, as the butler, furnishes some of the dryest screen comedy ever successfully filmed. This type of humor is often very difficult to catch on the screen, but Mr. Standing ably reveals the serious butler whose hide-bound opinions make him a terror to the household. THE MAID PROBLEM IN AMERICA AND IN ENGLAND COMPARED By MADGE KENNEDY THE servant problem, a troublesome question with us all, has none of the complicated angles in this country that it has abroad. One finds the maids tremendously independent -- here an independence that is becoming more assertive as time flies, -- but abroad there is the traditional menial lineage to be considered. While I had always understood servant conditions were problematic abroad, I never could fully realize their magnitude until I was called upon to read the scenario of Jerome K. Jerome's "Strictly Confidential," in which I was to appear for the Goldwyn organization. In the United States we have the maids' unions to cope with. Abroad, however, and particularly in England, there is the feeling of caste, -- caste even amoung the servants. This Mr. Jerome has brought out exceptionally well in "Strictly Confidential." In the play Fanny, the character I have been called upon to portray, is a young girl teeming with life and youth, who is continually  held under the thumb of her uncle, Bennett, the head butler in the aristocratic house of Bantock for many years. As the head man, so to speak, of his tribe of thwnty-three menials, he is king in a small domain, and his lords and dukes are selected in accordance with their term of service. As Mr. Jerome has pointed out in "Strictly Confidential," life under a domestic head man is not fun. One is under his constant supervision, and his ideas of aristocracy are as pronounced as those of royalty itself. We in American can consider ourselves fortunate in having to copy only with the question of wages. High wages are cheap compared to pampered haughtiness. In England the servants do not need to create a union to further their "rights." They are actually born into one. And so we see a broader view of the servant problem in "Strictly Confidential" than any other dramatization known to the American Public. Not only do we see our own little pathetic domestic tragedies in a new light but we realize more than ever before that the English are worse off than we, if only because they have more servants. CLASS SNOBBERY BRINGS HUMOR TO GOLDWYN COMEDY Madge Kennedy in Role of Dramatic and Comic Values. CLASS distinctions and the problems that arise there-from are always more or less comic. Such is true of the two factions, the aristocratic Bantocks and the Bennetts, their servants, in "Strictly Confidential," by Jerome K. Jerome, which is Madge Kennedy's new Goldwyn picture. It will be shown commencing _____ at the _____ Theatre. With the intermarriage of aristocracy with the bourgeoisie, as in the case of Fanny O'Gorman and Lord Bantock, complications immediately arise. The impulsive Fanny refuses to recognize tradition when she invites her former associates of the London chorus to meet the group of British notables congregated at her historic home to pay their respects to the new Lady Bantock. The Bantock servants in "Strictly Confidential" represent realy snobbery. All pay homage to their had man, the butler, Bennett (Herbert Standing), and refuse to recognize the superiority of Fanny, the new Lady Bantock, who was originally one of their number. And even Fanny, on ostensibly taking possession of the Bantock household, is cowed by their presence and the thought that their blood courses in her veins. This cast distinction furnishes the motive of the play, Fanny fearing to expose her ancestry, and her ancestors wishing to subjugate her to the proper Bantock "dignity." POWER OF MUSIC HUMOROUSLY SHOWN THE power of music over our subconscious natures is humorously set forth in Madge Kennedy's new Goldwyn comedy, "Strictly Confidential," which will be seen at the _____ Theatre, beginning _____. Lady Bantock's uncle, the old butler on her husband's estate, deems it his duty to ban all frivolity at the castle. But when his neice comes there to live, and brings her fiddle, all the servants under his control show signs of weakening in their devotion to the cause of puritanism. Even the old butler unknowingly reveals his real nature. He is seated on the lawn asleep when the strains of his neice's violin reach his ears. At first the dance tunes tittilate his consciousness and a smile spreads over his sleeping features; then his fingers begin to beat time; and finally his feet to move to the tunes of a jig. At last his wife arouses him with the news of the"high Jinks" going on, and the old butler's training temporarily overcomes his love of music. ACCESSORIES SLIDES   PHOTOS          LITHOGRAPHS   MUSIC CUES "IT'S A Goldwyn PICTURE!" Samuel Goldwyn presents MADGE KENNEDY in "STRICTLY CONFIDENTIAL" From Jerome K. Jerome's Comedy "Fanny and the Servant Problem" Directed by Clarence G. BAdger A REPRODUCTION of the lithograph one-sheet. Produced in striking colors, iwth a snappy scene that will drive home the atmosphere. Display this in your stands and for interior and exterior exploitation. Price 1-c. THE lithograph six sheet. A business-building poster that will attract the crowd to YOUR theatre. Produced in attractive colors. Price 1-c a sheet. A REPRODUCTION of the handsome rotogravure one sheet, finely adapted for window display, as well as for the lobby. Price 10c. Get this "roto." It's a winner. (Note the variety of the scenes.) The new lithograph twenty-four sheet. Striking in design and certain to attract attention to your theatre. Beautifuly (sic) colored. Price 10c per sheet. Post this attention-getting twenty-four sheet on all available stands. There's nothing that attracts the crowds lika a good strong lithograph that tells a story. Ready for You! YOUR Goldwyn exchange will supply you with everything needed to put over Madge Kennedy in "Strictly Confidential" as a whirlwind money-maker. In addition to the advertising paper reproduced herewith, the accessories include coming and current slides, music cues and lobby photos in three sized, 8x10, 11x14 and 22x28. Place your order NOW -- and get a flying start on your exploitation campaign. Individual Service GOLDWYN'S Service department is prepared to render individual exploitation aid for the advance and current promotion of "Strictly Confidential." Communicate with us, setting forth exactly what you require in advertising, exploitation and publicity -- and we'll either send a Service Expert direct to your theatre or prepare the campaign in New York in accordance with your wishes. The lithograph three-sheet, combining power of layout and beauty of color that means BUSINESS for you. Price 10c a sheet. with Madge Kennedy, John Bowers, and Robert Bolder. Directed by Clarence Badger. Goldwyn. More Information on this film...                                      This work (Strictly Confidential (1919), by Goldwyn), identified by Bruce Calvert, is free of known copyright restrictions. Books (none) Last Modified January 31, 2024